Three Top Internet Marketing Trends to Use for Your Business in 2016

When it comes to marketing your business to current and future customers, trends are always changing. Keeping up-to-date with these trends can be a challenge if you are trying to do it all by yourself. Instead of attempting to handle all of the marketing for your business on your own, consult with a specialist for internet marketing in Indianapolis who has the expertise and experience to do this for you, especially if they stick with these top three digital marketing trends for 2016. Complex Browsing and Shopping Journeys Companies will have to use responsive design and a single URL to handle the complex browsing and shopping journeys of their customers. Today's savvy internet users are using multiple devices, different operating systems and various web browsers to do their shopping and searches. You can expect these journeys to increase in complexity. Being able to use digital marketing strategies that cross platforms will help you to capture your target market’s attention.
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Web Design Firms Urge Businesses to Prepare for Penguin Update in 2016

As early as now, SEO and web design firms in Indianapolis are urging businesses to prepare for Google’s upcoming Penguin Update. According to Gary Illyes, a Webmaster Trends Analyst at Google, the latest algorithm update will roll out soon. The least businesses can do now is prepare as the last update resulted in many websites losing rank and getting penalized. Now, Google is giving entrepreneurs and businesses a chance to be ready before the new update goes live in 2016. The original Penguin Update was released in 2012 in order to better catch sites that are spamming search results. For instance, sites that were buying links or getting them through link networks that are specifically designed to boost their Google rankings were penalized. As a result, these websites had to work hard to get back in Google’s good graces. According to Search Engine Land, the next update will be a real-time version.
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